Written by Danica Cornell
For those of you who follow me on Twitter, there’s a pretty good chance at least some of you are familiar with Rave Reviews Book Club’s (RRBC) “SPOTLIGHT” Chats. But, for those who don’t yet know about these chats or why they’re so beneficial for authors, then this post is for you.
“SPOTLIGHT” Chats, (also referred to as Twitter Chats, Twitterviews and Live Tweet Chats) are an exciting new program we’ve designed at RRBC as yet another way to Profile, Promote & Propel the careers of our indie author members! Simply put, these chats are live Twitter interviews, (conducted by yours truly) which are designed to drive the conversation around the author’s brand – and they do so in a manner that’s both fun and effective!
Here’s How it Works
With “SPOTLIGHT” Chats, folks can join the conversation by directly tweeting their own questions to RRBC’s “SPOTLIGHT” Author, using #RRBCSpotlightChat in each tweet. Participants may also respond to other people’s tweets and even retweet throughout the chat. As you might imagine, all this buzz helps to generate even more visibility for our “SPOTLIGHT” Authors, which has the potential of increasing their book sales and following! Simply put, “SPOTLIGHT” Chats truly put the “social” back into social media marketing on Twitter, and they do so in a way that feels like chatting with friends!
The Buzz Before the Buzz
In order for RRBC to launch the best possible “SPOTLIGHT” Chat, there’s a bit of preparation that goes on behind the scenes. For example, prior to a scheduled chat, RRBC’s Governing Board announces the event on our club’s social media accounts. Of course we also appreciate the support of our members and friends in helping us spread the word, too. As RRBC’s Marketing Director, I can tell you; this kind of coordinated effort really works!
Tuning in to Twubs for Twitterviews
Believe it or not, we’ve learned through experience that the best way to conduct a Twitterview, is to do so while using Twubs—a handy dandy social media marketing tool, if there ever was one. Twubs provides a fast, free and easy way for folks to join in on RRBC’s “SPOTLIGHT” Chats. And as someone who’s had more than her fair share of tech issues, I can honestly say, there’s nothing complicated about Twubs—it’s completely intuitive and user friendly!
Why Use Twubs?
Twubs takes care of the two issues most often seen in Twitter-conducted twitterviews: The time lag experienced between sent and received tweets, and the difficulty in following a conversation. Anyone who’s ever tried to follow a live tweet chat on Twitter will undoubtedly appreciate how Twubs eliminates these issues altogether!
How to Get Your Very Own “SPOTLIGHT” Chat!
By now you may find yourself wondering, “How can I get in on all the excitement?” Only RAVE REVIEWS BOOK CLUB members are eligible to be interviewed in “SPOTLIGHT” Chats. Of course members and non-members alike are welcomed and encouraged to join in on these conversations. After all, when it comes to “SPOTLIGHT” Chats, the more, the merrier!
For more information on, RAVE REVIEWS BOOK CLUB, including how to become a member, please visit our website at: http://ravereviewsbynonniejules.wordpress.com/join-here/ .
To join in during our “SPOTLIGHT” Chats, please go to our Twubs page at: http://twubs.com/RRBCSpotlightChat. (“SPOTLIGHT” Chats are announced ahead of time on RRBC’s social media accounts.)
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ABOUT DANICA CORNELL:
Danica Cornell is the PR/Marketing Director for RAVE REVIEWS BOOK CLUB and author of the forthcoming DARK STAR Sci-fi/Fantasy Series, soon to be published by COOL GEEK BOOKS. To learn more about Danica’s work, her love of dogs, and her support of UNICEF, please visit her website at www.danicacornell.com.
CONNECT WITH DANICA:
Danica’s Twitter: https://twitter.com/DanicaCornell