How to Publicize Your Novel

So you want to be on the top of the New York Times bestselling list? Do you hire a publicist? A literary agent? Do you shell out a wad of cash (or thousands) to promote your novel? Maybe later.

In this day and age, many of the more successful writers have in fact self-promoted their books to a certain degree. How? There are many ways to reach an audience successfully, without breaking the bank thanks to the new technology. Online presence counts for just about everything today, so this will be key in your novel’s success.

The first and most important step is preparation: make a plan. The very least you will need is a press release, short bio, synopsis of the book, and a full manuscript. Once you have all of the basics, it’s time to get down to the not-so-basics. Online presence. Not everyone is technologically savvy, so be sure to connect with someone who can help you with this step.

Starting a blog is essential, and linking it to your author page (if you don’t have one– make one) can drive interest groups to your site. Social media has launched the careers of thousands of successful artists– whether that be through Instagram, Twitter, Facebook, or a YouTube channel. Pick your favorite, forget it, and create an account in ALL OF THEM. You want to reach as many people as possible through as many social media platforms as possible.

Once you’ve created the above, you are now able to reach out and pitch to various outlets — agents, news sources, bloggers.  Here at PennedApp, we are in the process of doing all of the above, and we have found that pitching your idea must consist of a short honed-in sound-bite of the full version. You want to catch everyone’s attention in the shortest amount of their time. What makes you and your book special or unique? Why are you the only person who could have written it right? Add a touch cleverness, humor, or cliff-hanger mentality to lure the listener in. Remember, the press, agent, blogger, etc whom you reach out to, reads hundreds of pitches a day– standing out is key.

Take advantage of technology, you can do your own promotion at the early stages to help save you time and money. Once you gather a following on your own (even a small one), approaching an agent or news source will be a whole lot easier as they will see you as more appealing.

Here at PennedApp, we believe in the power of technology. We are a platform for writers and readers to create, interact, and share their work with others. We are an ‘Instagram, Twitter, and Facebook’ for writer’s combined, creating the ultimate community. We have thousands of readers, aspiring writers, and a select few of authors who preview their novels to our readers through the application. For more information or to preview your work on PennedApp, visit us in the AppStore (free) and at to speak about any opportunities to collaborate and connect you to our readers as a featured author. The writing world awaits!




ABOUT THE AUTHOR: Sonia Chopra is a newly-graduated student from UCLA, working with founder Brian Sanders on Penned: the new platform for writers. While she spends most of her time connecting and reading up on aspiring indie authors, she also works as a model, celebrity publicist, and freelance writer.


Danica Cornell


Danica Cornell is the author of the forthcoming DARK STAR Sci-fi/Fantasy Series, soon to be published by Cool Geek Books. To learn more about Danica’s work, her love of dogs, and her support of UNICEF, please visit her website at

Danica Cornell is a proud member of RAVE REVIEWS BOOK CLUB.

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